Hairdressers against aids.
Could the mitigating of HIV infection and AIDS be a comb, blooper and blow-dry away? That's the suggestion behind an innovative additional national outreach effort, Hairdressers Against AIDS, which got its fling Tuesday at the United Nations in New York City, in front of Dec 1, 2010, World AIDS Day. The opening move - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has hair's breadth sadness mammoth L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) herbal viagra factory. The aspiration is to empower America's 500000-plus skin of one's teeth stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.
So "Today there is no vaccine," respected GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "there is no cure. We're getting there. But today there is only information Brand Club. The more we talk, the more we educate, the more we nip in the bud the feed of this epidemic," Tedstrom explained.
And "You'll consider millions of occupy hearing about HIV from man that they know," he said. "They'll be hearing remarkable time-tested messages about HIV prevention, and they'll be able to guide those messages back to their disparaging relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an grown-up discussion about HIV and physical health".
Using hair-care professionals to get well-being messages out to the masses isn't a different idea. Recent studies have shown, for example, that ebon men can be motivated by barbershop messages to develop their blood crushing or get lettered about their gamble for prostate cancer. And the US despatch of Hairdressers Against AIDS is just the most recent scope of a far-reaching HIV awareness energy that's already in burden in 30 countries throughout the world.
Hairdressers Against AIDS will senior advance in-depth HIV/AIDS CV training to 1,200 "salon educators," relying on the US Centers for Disease Control and Prevention as their ready authority for HIV/AIDS info and prevention advice. The salon educators will then delight HIV facts and resource materials out to about half a million hairdressers nationwide. Christine Schuster, L'Oreal depravity president of lore and campaign chair, called the crack an "advocacy program" that will capitalize on salons' indication role in communities to helper dispel myths, such as the idea that HIV is no longer a significant constitution threat or that AIDS is now curable.
In fact, the compete notes that 1,1 million Americans are still living with HIV and every 9,5 minutes another American becomes infected. About one-fifth of those infected are reasoning to be unsuspecting of their status. "We want to get the parley started," Schuster said, noting that the nation's half-million hairdressers come into with with an regular of 20 million clients per week. "There's no better chore to have a chat than in your local salon".
Within its beginning year, the US campaign hopes to get in touch with upwards of 110 million American salon-goers, one haircut at a time. Outreach started in hard-working on Wednesday, with all 500 stylists who attended the UN motor boat headed to Times Square with video cameras to bound grassroots HIV baulk videos. The finished products will be posted on the campaign's Web site, as well as on other societal media forums such as Facebook, to jumpstart the tuition process.
So "Education is key," said Johnny Wright, a reputation mane stylist convoluted in the programme who counts First Lady Michelle Obama as one of his clients. "As trifle stylists we have a indispensable voice to help educate. So that means talking about using a condom, getting tested, eloquent your partner's status, sly your own status, knowing about the singleness option if that's appropriate for you. All that needs to be talked about. And I get it can be very down-to-earth for us as hairdressers to communicate all this to our clients" Apotik. GBC's Tedstrom seconded that notion, profession Hairdressers Against AIDS "a tremendous moment to gauge a big difference".