Hairdressers against aids.
Could the mitigating of HIV infection and AIDS be a comb, blooper and blow-dry away? That's the suggestion behind an innovative additional national outreach effort, Hairdressers Against AIDS, which got its fling Tuesday at the United Nations in New York City, in front of Dec 1, 2010, World AIDS Day. The opening move - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has hair's breadth sadness mammoth L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) herbal viagra factory. The aspiration is to empower America's 500000-plus skin of one's teeth stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.
So "Today there is no vaccine," respected GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "there is no cure. We're getting there. But today there is only information Brand Club. The more we talk, the more we educate, the more we nip in the bud the feed of this epidemic," Tedstrom explained.
And "You'll consider millions of occupy hearing about HIV from man that they know," he said. "They'll be hearing remarkable time-tested messages about HIV prevention, and they'll be able to guide those messages back to their disparaging relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an grown-up discussion about HIV and physical health".
Using hair-care professionals to get well-being messages out to the masses isn't a different idea. Recent studies have shown, for example, that ebon men can be motivated by barbershop messages to develop their blood crushing or get lettered about their gamble for prostate cancer. And the US despatch of Hairdressers Against AIDS is just the most recent scope of a far-reaching HIV awareness energy that's already in burden in 30 countries throughout the world.